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Analysis on the brand awareness of Hino Dutro and its relationship toward promotion

Sutanto, Alain Yoga Wijaya and Lukmanto, Stephanus (2007) Analysis on the brand awareness of Hino Dutro and its relationship toward promotion. Bachelor thesis, Petra Christian University.

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Abstract

Every company in every sector in this world is struggling to keep their existence and leading in the market, including keeping the market notice them. One of the ways of keeping market to notice is through improving brand awareness. This research is analyzing the brand awareness of Hino Dutro and its relationship with promotion. The population of this research is Indonesian businessmen in Jakarta and Surabaya. The analysis tool is regression model of SPSS 15.0 for Windows. The results are the brand awareness of Hino Dutro is still weak in the mind of Indonesian businessmen, and its relationship with promotion is not significant.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: brand awareness, promotion mix, hino dutro
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 30 Mar 2011 13:07
URI: http://repository.petra.ac.id/id/eprint/10668

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