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The Analysis of printed advertising medium toward brand awareness level in PT. Kayaba Indonesia

Lumintan, David and Wijaya, Puja Pangestu (2007) The Analysis of printed advertising medium toward brand awareness level in PT. Kayaba Indonesia. Bachelor thesis, Petra Christian University.

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Abstract

Nowadays, brand awareness is very important for every company, especially company that serving a B2C market. With the high level of brand awareness, it can be convinced that the brand will become top of mind brand which bring advantages for the company later on. PT. Kayaba Indonesia is a B2B company which is trying to also serve a B2C market. Through with printed advertising medium, such as newspaper, magazine, umbul-umbul, and banner, the company tries to increase their brand awareness level. The researcher try to find out whether there is any connection and how strong is the correlation between brand awareness level and printed advertising medium. This research will be analyzed using crosstabs and regression analysis. From the research, it is later known that the printed advertising medium is not quite significant.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: brand, awareness, printed advertising medium, top of mind brand
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 13 Apr 2011 13:08
URI: http://repository.petra.ac.id/id/eprint/10670

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