Waworuntu, Claudia C (2007) The Analysis of customer preference factors that influence the satisfaction. Bachelor thesis, Petra Christian University.Full text not available from this repository.
Every company in every sector in this world is struggling to keep their existence and leading in the market including keeping the market notice them, satisfied toward the usage their product and then hopefully become loyal toward the brand. This research would like to inform the factors among elements of customers? preferences to hair extension and their influences to customers? satisfaction. By involving 370 hair extension customers, the collecting data is accomplished using questionnaire. The data are processed by using factor analysis and advanced by multiple linier regression models. The result is that, there are three factors among elements of customers? preferences to hair extension, they are, products characteristics, service, and products variance. Therefore, from those three factors only two factors of customer preferences are influencing the customer satisfaction significantly; they are products characteristics and service. It can be seen by using t test that have significant value less than 5%. Yet, the product variance factor does not influence customer satisfaction significantly. It can be seen by using t test that has significant value more than 5%.
|Item Type:||Thesis (Bachelor)|
|Uncontrolled Keywords:||customer preference, customer satisfaction, customer loyalty, product characteristic, service|
|Date Deposited:||23 Mar 2011 18:48|
|Last Modified:||29 Mar 2011 13:25|
Actions (login required)