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The Customer's evaluation toward Honda's exhibition

Ikawaty, Citra (2007) The Customer's evaluation toward Honda's exhibition. Bachelor thesis, Petra Christian University.

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Abstract

In this research, the most important thing is the factors which support the customer's evaluation toward Honda's exhibition so that Honda can improve their performance in the future and know what changes happen to the customer nowadays because there are some changes in the consumer behaviour where the emotional feeling is more dominant than the functional benefit. The writer uses quantitative approach where the primary data derived from the distribution of the questionnaires and the secondary data collection had been used a lot in this research to support the primary data. The writer uses factor analysis and from the research that had been analyzed, the writer concluded that there are some factors which actually support Honda's exhibition, such as product, price, promotion program, attitude of salesperson, service of salesperson, and physical layout. The most important aspect on the strategy is by creating emotional benefit given to the exhibition to gain more customers.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: consumer behaviour, emotional benefit, product, price, place, promotion, people, process, physical layout
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 02 May 2011 13:21
URI: http://repository.petra.ac.id/id/eprint/10762

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