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Factors influencing customers in Surabaya to buy Bantex PVC LAF

Tongku, Kartika (2008) Factors influencing customers in Surabaya to buy Bantex PVC LAF. Bachelor thesis, Petra Christian University.

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Abstract

In the fierce and tight competition with other brands that doing the same business of manufacturing and selling office stationery products, especially PVC LAF, it is necessary to know why customers in Surabaya buy Bantex PVC LAF so that the company can maintain the existing customers. Therefore, the purpose of this Final Assignment Report is to identify the factors that influence customers in Surabaya to buy Bantex PVC LAF. The research conducted in several areas in Surabaya, using non probability sampling method with purposive judgment sampling. The methodology of the research is descriptive research. The writer distributed questionnaires to 60 respondents. Primary data was collected and analyzed using Factor Analysis and Descriptive Analysis (based on Likert Scale). To run the analysis, the writer used SPSS 15 for Windows. The result of the research shows that there are three re-label factors, which are Factor 1, Factor 2 and Factor 4.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: factors, customers, LAF, product, price, place, promotion
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 29 Mar 2011 13:23
URI: http://repository.petra.ac.id/id/eprint/10768

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