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Research on customer preference towards food festival on Hotel Wyswert

Pranata, Helen and Njatawidjaja, Virgin (2007) Research on customer preference towards food festival on Hotel Wyswert. Bachelor thesis, Petra Christian University.

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Abstract

Many companies and hotels use special events, promote it, as a part of their strategies for economic development and marketing. As this phenomenon occured, hotel Wyswert is going to make a Food Festival as a special event to gain at least 5 % more profits, to make people know more about hotel Wyswert and its existency, and to increase the volume of guest come to Hotel Wyswert. To support this event, we conduct a research to get the overview on customer?s preference towards Food Festival in Hotel Wyswert in several factors (time, place, marketing strategy, theme, special activities). Using In depth Interview and structured interview, it is shown that the conveniece time is on September in Restaurant Wyswert, with Asian Theme, and Live music as the special activities.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: customers preference, food festival, time, place, marketing strategy, theme, special activities
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 29 Mar 2011 12:34
URI: http://repository.petra.ac.id/id/eprint/11218

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