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The Readers' perceived meaning of cosmetic advertisement slogans in "Cleo Magazine"

Shuchen, Stefany Tan (2007) The Readers' perceived meaning of cosmetic advertisement slogans in "Cleo Magazine". Bachelor thesis, Petra Christian University.

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Abstract

This is a study of diction used in cosmetic advertisement slogans in Cleo magazine. Here, the writer used several theories, such as stylistics, diction, and discourse to help her reconstruct the meanings of cosmetic advertisement slogans. Moreover, the data are taken from Cleo Magazine, published in November 2006, and February 2007. Then, in analyzing the data, the writer used both qualitative and quantitative approaches. In this case, the writer analyzed the data descriptively and then the writer also distributed questionnaires to 20 respondents whose criteria are adults, mainly females, interested in cosmetic products, and familiar with English. Finally, it can be concluded that the dictions used in cosmetic advertisement slogans are able to transmit its messages, in which the readers are able to capture its perceived meanings easily.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: advertisement, slogan, diction, perceived meaning
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 29 Mar 2011 09:05
URI: http://repository.petra.ac.id/id/eprint/11895

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