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The Factors influence exhibitor's interest to conduct exhibition in XYZ Shopping Mall

Wijaya, Stephanie and Hadi, Listiyani (2008) The Factors influence exhibitor's interest to conduct exhibition in XYZ Shopping Mall. Bachelor thesis, Petra Christian University.

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Abstract

Exhibition as promotional tools is effective yet communicative. As the provider of exhibition place, shopping mall should draw exhibitors' interest to conduct exhibition at its place. Considering that there was a condition of increasing and decreasing in exhiiition sales at XYZ Shopping Mall, this research paper will focus on finding the significant factors that affecting the interest of exhibitor to conduct exhibitions in XYZ Shopping Mall by observing on its marketing personal and environment factors using three stages of data analysis, which are reliability-test analysis, BLUE-test analysis, and multiple regression analysis. Apparently, it result that only product and promotion in marketing factor that significantly influence the interest.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: exhibitors interest, marketing, personal, environmental factors
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 02 May 2011 12:38
URI: http://repository.petra.ac.id/id/eprint/12471

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