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Customers' attitude towards PT AIG LIFE based on 7P's

Suryanjoto, William and Lewis, Steve (2008) Customers' attitude towards PT AIG LIFE based on 7P's. Bachelor thesis, Petra Christian University.

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Abstract

Consumer attitudes take a big role as an evaluation in determining a company's marketing performance. As a company which deals with financial service, the 7P's would be the base of applying and evaluation. These factors are the primary factors in which buyers' experience. Insurance company which is able to bring satisfying experience to the customers will achieve a great brand name. The writers made use of the multiattribute attitude model the attitude of customers and future potential prospects. Derived from the results, it is concluded that PT AIG LIFE has not been able to gain great attitude evaluations from most of the customers. Most of the customers have neutral attitude towards AIG.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: consumer attitudes, belief and evaluation, insurance industry, consumer behavior
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 02 May 2011 10:21
URI: http://repository.petra.ac.id/id/eprint/13288

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