Logo

Customer segmentation in Paradijs Restaurant for making recommendation of marketing strategy

Yasinta, Yulia and Santoso, Anita Grani (2008) Customer segmentation in Paradijs Restaurant for making recommendation of marketing strategy. Bachelor thesis, Petra Christian University.

Full text not available from this repository.

Abstract

Customers are important thing for every kind of business, because without customers a business cannot survive. But customers are not enough, it needs loyal customers. But how can the customers be loyal? The customers can be loyal when their need is satisfied. To satisfy it, a business needs to know the background of its customers. And to make it simple, customer segmentation must be done. The research problem for this research is how the segmentation of customer of Paradijs restaurant is. The customers would be segmented using the four major variables (geographic, demographic, psychographic and behavioral). The samples of this thesis are 80 respondents. The respondents are the customers that drink wine, because wine drinkers are part of the customers that are really important for the restaurant, because they spend more money than the customers that drink soft drink or beer. The data that is already collected would be used by the researchers to make recommendation about the marketing strategy for Paradijs restaurant.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: customer, customer segmentation, market, marketing strategy
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 29 Mar 2011 13:57
URI: http://repository.petra.ac.id/id/eprint/13698

Actions (login required)

View Item