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The Strategy of PT Totalcitra Jayamandiri-Surabaya to increase ITS sales in the economic crisis 1997-1998

, Lusy (1998) The Strategy of PT Totalcitra Jayamandiri-Surabaya to increase ITS sales in the economic crisis 1997-1998. Diploma thesis, Petra Christian University.

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Abstract

In the monetary crisis, which happened in 1997 -1998. the sales of goods are affected by this situation. Since Indonesia itself has many imported goods from abroad, it is important to know how to face this situation in every sale. The data are collected from PT. Totalcitra Jayamandiri - Surabaya, which sells supplement food from Australia. Data collection and analysis describe that people still buy this kind of goods even in the monetary crisis. Therefore, the strategy of selling the goods is important for the company.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: sales, economic crisis, business, personnel, marketing
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 29 Mar 2011 10:21
URI: http://repository.petra.ac.id/id/eprint/14099

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