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The Effective time for PT X to advertise its product in commercial television media

Kusumawati, Indra (1996) The Effective time for PT X to advertise its product in commercial television media. Diploma thesis, Petra Christian University.

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Abstract

This paper explains about the writer's internship and some experinces the writer gets almost one month in PT. X cigarette company. The first chapter of this paper is the introduction. In this chapter, the writer explains the background of choosing this title, the problem, purposes, significant of the study as well as its scope and limitation. In chapter two, readers may findout the theories of choosing the best time to use television commercial advertising and the benefits of having that classification time. The third chapter explains about the data collection and data analysis of time schedule of SCTV station on May, 1996. The last chapter summerizes the whole chapters until as that is conclusion and suggestion. Finally the writer enclose the paper with bibliographies and appendixes.This paper explains about the writer's internship and some experinces the writer gets almost one month in PT. X cigarette company. The first chapter of this paper is the introduction. In this chapter, the writer explains the background of choosing this title, the problem, purposes, significant of the study as well as its scope and limitation. In chapter two, readers may findout the theories of choosing the best time to use television commercial advertising and the benefits of having that classification time. The third chapter explains about the data collection and data analysis of time schedule of SCTV station on May, 1996. The last chapter summerizes the whole chapters until as that is conclusion and suggestion. Finally the writer enclose the paper with bibliographies and appendixes.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: advertising, promotion, sales, marketing, media, television
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 29 Mar 2011 10:20
URI: http://repository.petra.ac.id/id/eprint/14123

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