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The Performance evaluation of PT Unibindo Pertiwi's sales representatives in selling its product

, Sugianto and Wiriady, Budi (1996) The Performance evaluation of PT Unibindo Pertiwi's sales representatives in selling its product. Diploma thesis, Petra Christian University.

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Abstract

In this paper, the writers make some survey on sales performance evaluation of PT Unibindo Pertiwi Surabaya in selling its products. We choose this topic because we observe that after one year marketing in Surabaya, the sales persons were not able to achieve the sales target. The writers intend to find out whether the sales force have done, at least, the standard slrategies to sell a product according to the related theory of personal selling skill. By distributing questionnaires, the writers collect the data according to the theory and count the percentage. The result of this paper indicates that the sales persons have already practised the basic strategies. After doing some interviews with the related persons, the writers find out that there are several internal and external factors which affect the sales up to now. Finally, the writers would like to give conclusions and recommendations for the company, hopefully the company can use the result of this paper in determining the next policy and sales target.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: management, sales, personnel, service, marketing
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 29 Mar 2011 10:20
URI: http://repository.petra.ac.id/id/eprint/14125

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