The Use of effective media at Galeria Matahari Department Store Surabaya

, Indriyati and , Julie (1997) The Use of effective media at Galeria Matahari Department Store Surabaya. Diploma thesis, Petra Christian University.

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In this paper, the writers discuss how importance the use of effective advertising as a marketing strategy. The writers choose this subject/article because they find out that some companies already spent their money for all kinds of advertising such as brochure, newspaper, television, etc, in order to attract customer to consume their product. But, sometimes the companies do not know which one the most effective advertising media to increase the companies sales. The main purpose of advertising is how to influence the prospective customer through media advertising so that people want to visit and buy the product. Other purpose is that advertising can make brand awareness of companies' service or product in customers' mind. By interviewing and distributing some questionnaires to 100 customers in Galeria Matahari Department Store, the writers are curious to find out how far media advertising can influence customers and how to select the right media for that company. Based on the interview and questionnaires result, the writers make the analysis by comparing them to some theories of advertising and marketing management. The result of this paper proves that using a good advertising with the right media will increase good image for the company followed by its sales.

Item Type: Thesis (Diploma)
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 30 Mar 2011 12:20
URI: http://repository.petra.ac.id/id/eprint/14127

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