Interactive Audience dalam Kemasan Media Global Studi Reception Analysis tentang Interaktivitas dalam Situs Suara Surabaya.net

Hadi, Ido Prijana (2011) Interactive Audience dalam Kemasan Media Global Studi Reception Analysis tentang Interaktivitas dalam Situs Suara Surabaya.net. Master thesis, Petra Christian University.

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Abstract

Journalistic world is undergoing extraordinary acceleration and dynamics in news production and distribution due to factors of communication and informational technology application particularly internet. Media do not depend on publishing time periodicity. Media are required to be able to present information instantly (real-time), in a matter of minutes or even seconds for affairs and events at any place. Therefore, speed element becomes a journalistic demand nowdays, in addition to actuality and accuracy. Finally media not only change journalistic processing pattern but also media consumption behaviours by the public. Internet as a global computer-network that combine image, motion-pictures, text, and audio-visual. Internet has differentiated itself from earlier media types through what is called as interactivity. Interactivity is an uniqueness of internet media particularly in terms of its contents, such as feedback mechanism through email (electronic mail), online chat-room or live interviews. Its information is easily searchable, updated at any time, and can be linked to other sites. Internet is also able to distribute audio-visual programs transmitted to regular broadcasting. Internet becomes new public space where people can obtain information quickly. Whatever issue discourses are developing quickly through internet. How do individuals really take advantage of internet as an interactive media to access information. The research was carried out to find out how user reception on interactivity in online media on the site of Suara Surabaya.net. And how to access subjective meanings that they have created based on their understanding on online media so far. The research is also interested in looking into user reception on information and communication technology based on its relevance with the selected theme namely discourse on global media in web site of Radio Suara Surabaya. Interactivity value of Suara Surabaya.net was obtained by users through hyperlinks, book-marking the site of Suara Surabaya.net and mechanism of feedback that provide users with opportunities to get in touch with editorial staff, as well as other users. Therefore, that can respond to one another by means of users to users namely individuals interact with other individuals in online discussion, more de-massified in nature – personal (nullifying things that are massed in nature); Whereas response of users to documents are individuals access rubrics of news, article, archive, searching, photograph, and so on. News can be framed and regulated into any format wanted by users, not waiting anymore for schedules of media publishing time (publishing time periodicity). Users are unhampered in accessing the required information. Meanwhile users to computers (online transaction) is interaction with users to the computer itself. Keywords : Interactivity, Audience, Reception.

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