Representasi Kecantikan dalam Iklan Kosmetik The Face Shop

Vidyarini, Titi Nur (2007) Representasi Kecantikan dalam Iklan Kosmetik The Face Shop. Scriptura, 1 (2). ISSN 1978-385X

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    Beauty often described as a female quality. Different from other cosmetic commercials who used female as their star, The Face Shop cosmetic product from South Korea used male artist as their product endorser. The researcher interested in reading the representation of beauty in The Face Shop product commercial with semiotics method and the theory of Representation from Stuart Hall. The analysis was conducted by putting physical elements from the commercial to John Fiske’s level of analysis. Hence, the researcher found that beauty arouse from the use of natural‐ingredient‐based cosmetic, beauty has the quality of white, soft, dan clean. Beauty is no longer a taboo for male species, but still, identical with female, or feminine side.

    Item Type: Article
    Subjects: H Social Sciences > H Social Sciences (General)
    Divisions: Faculty of Communication Science > Communication Science Department
    Depositing User: Titi Nur Vidyarini S.Sos., M.Comms
    Date Deposited: 29 Mar 2012 17:05
    Last Modified: 29 Mar 2012 17:05
    URI: http://repository.petra.ac.id/id/eprint/15361

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