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The Influence of Customer Relationship Management (CRM) on Customer Loyalty in JW Marriott Hotel Surabaya

Andreani, Fransisca and SUMARGO, YESSLYN and LIE, CHEN (2012) The Influence of Customer Relationship Management (CRM) on Customer Loyalty in JW Marriott Hotel Surabaya. Jurnal Manajemen dan Kewirausahaan, 14 (2). pp. 156-163. ISSN 1411-1438

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        Abstract

        Customer Relationship Management (CRM) is one of strategies to retain customers. By maintaining the relationship with customers, hopefully they will be loyal to companies. The objective of this study is to determine the influence of CRM on customer loyalty in JW Marriott Hotel, Surabaya using multiple linear regression analysis. The results of this study show that CRM, including financial benefits, social benefits and structural ties have simultaneous and partial effects significantly on customer loyalty in JW Marriott Hotel Surabaya. The most dominant factor influencing customer loyalty in JW Marriott Hotel, Surabaya is the structural ties.

        Item Type: Article
        Uncontrolled Keywords: Customer Relationship Management (CRM), customer loyalty
        Subjects: H Social Sciences > HF Commerce
        Divisions: Faculty of Economic > Hotel Management Program
        Depositing User: Admin
        Date Deposited: 08 May 2013 06:40
        Last Modified: 08 May 2013 06:41
        URI: http://repository.petra.ac.id/id/eprint/15949

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