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The Importance of Fluidity Utility Belief and Technology Cluster Ownership on Adoption of Mobile Communication among Youth

Luik, Jandy E (2013) The Importance of Fluidity Utility Belief and Technology Cluster Ownership on Adoption of Mobile Communication among Youth. In: 22nd AMIC International Conference 2013, 4-7 July 2013, Yogyakarta, Indonesia.

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    Abstract

    Recently, growing number of mobile communication ownership in Indonesia left a question: how the youth adopt these devices? Aside of the research on how the gadget changes communications among youth, to understand why the youth decide to use particular gadget would give insight on how they are going to use the gadget. At least, fluidity utility belief and technology cluster ownership plays important role in adoption of mobile technologies such as hand phone, smart phone, and tablet/pad. A survey to youth, high-school student, in Surabaya shows high cluster ownership and belief about the fluidity of technology. On the same track, adoption belief of particular mobile technologies receives high score.

    Item Type: Conference or Workshop Item (Paper)
    Uncontrolled Keywords: Mobile Communication, New Media, Youth, Fluidity Utility Belief, Technology Cluster Ownership, Adoption of Innovation.
    Subjects: Communication > Applied Communication
    Communication > Mass Media
    Communication > New Media
    Divisions: Faculty of Communication Science > Communication Science Department
    Depositing User: Jandy E. Luik M.A.Comms
    Date Deposited: 15 Jul 2013 08:08
    Last Modified: 15 Jul 2013 08:08
    URI: http://repository.petra.ac.id/id/eprint/16139

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