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The determination of language as part of the advertising campaign strategy

Adiwijaya, Michael (2010) The determination of language as part of the advertising campaign strategy. In: Language in Online and Offline Word, 01-06-2010 - 01-06-2010, Surabaya - Indonesia.

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        Abstract

        The purpose of this research is to investigate the selection and determination of language in advertising campaign strategy. Qualitative research has been done to collect data. The findings revealed that language determination plays important roles for advertising successfulness and it is suppose to adjust to the target audience characteristics

        Item Type: Conference or Workshop Item (Paper)
        Uncontrolled Keywords: Language Determination, Advertising Campaign Strategy
        Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
        Divisions: Graduate Program > Economic Management
        Depositing User: Admin
        Date Deposited: 29 Apr 2016 05:36
        Last Modified: 22 Jan 2019 11:28
        URI: http://repository.petra.ac.id/id/eprint/17382

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