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What makes experience a memorable one for the customers of top Indonesian hotel

Herjanto, Halimin and Gaur, Sanjaya S. and Adiwijaya, Michael (2014) What makes experience a memorable one for the customers of top Indonesian hotel. In: 2014 MAG Scholar Global Business, Marketing, and Tourism Conference, 22-11-2014 - 22-11-2014, Yogyakarta - Indonesia.

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        Official URL: www.magscholar.com

        Abstract

        The purpose of this research is to investigate customer memorable hotel experience in several top Indonesia hotel. Qualitative research approach through thematic analysis has been done to collect data. The findings revealed the model for memorable hotel experience themes, they are ambience, multisensory, space, perception of experience, and perceived hospitality

        Item Type: Conference or Workshop Item (Paper)
        Uncontrolled Keywords: Memorable Hotel Experience, Thematic Analysis
        Subjects: H Social Sciences > HF Commerce
        Divisions: Graduate Program > Economic Management
        Depositing User: Admin
        Date Deposited: 29 Apr 2016 05:10
        Last Modified: 14 Aug 2018 04:51
        URI: http://repository.petra.ac.id/id/eprint/17399

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