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ANALISA PERBANDINGAN STORE IMAGE KONSUMEN ANTARA HYPERMARKET TOKO INDEPENDEN DAN HYPERMARKET DI PUSAT PERBELANJAAN

Japarianto, Edwin (2016) ANALISA PERBANDINGAN STORE IMAGE KONSUMEN ANTARA HYPERMARKET TOKO INDEPENDEN DAN HYPERMARKET DI PUSAT PERBELANJAAN. Jurnal Manajemen Pemasaran, 9 (2). pp. 54-63. ISSN 1907-235X

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    Abstract

    This research was conducted to analyze the comparative of store image between Hypermarket at shopping centre and Hypermarket as independent store using perceptual mapping method. The research was conducted with distributing questioner to 300 respondents who has been shopping at least twice at one or both of those retail hypermarkets. Analysis tool which is used in this study is the analysis of Multidimensional Scaling (MDS).The results showed that each hypermarket has unique characteristics that require different management strategies

    Item Type: Article
    Uncontrolled Keywords: Store image, perceptual mapping, Hypermarket, shopping centre, independent store
    Subjects: H Social Sciences > HF Commerce
    Divisions: Faculty of Economic > Marketing Management Program
    Depositing User: Admin
    Date Deposited: 30 Jan 2017 17:20
    Last Modified: 14 Feb 2017 17:43
    URI: http://repository.petra.ac.id/id/eprint/17499

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