Japarianto, Edwin (2016) ANALISA PERBANDINGAN STORE IMAGE KONSUMEN ANTARA HYPERMARKET TOKO INDEPENDEN DAN HYPERMARKET DI PUSAT PERBELANJAAN. Jurnal Manajemen Pemasaran, 9 (2). pp. 54-63. ISSN 1907-235X
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Abstract
This research was conducted to analyze the comparative of store image between Hypermarket at shopping centre and Hypermarket as independent store using perceptual mapping method. The research was conducted with distributing questioner to 300 respondents who has been shopping at least twice at one or both of those retail hypermarkets. Analysis tool which is used in this study is the analysis of Multidimensional Scaling (MDS).The results showed that each hypermarket has unique characteristics that require different management strategies
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Store image, perceptual mapping, Hypermarket, shopping centre, independent store |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Economic > Marketing Management Program |
| Depositing User: | Admin |
| Date Deposited: | 30 Jan 2017 17:20 |
| Last Modified: | 14 Feb 2017 17:43 |
| URI: | https://repository.petra.ac.id/id/eprint/17499 |
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