Understanding Motivation Towards Overseas Travel of Senior Indonesians

Wijaya, Serli and WAHYUDI, WAHYUNIWATI (2017) Understanding Motivation Towards Overseas Travel of Senior Indonesians. In: 15th APacCHRIE Conference: Reflection on Future of Hospitality and Tourism: Opportunities and Challe, 31-05-2017 - 31-05-2017, Denpasar, Bali - Indonesia.

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    The ageing Indonesian population is seen as one of the most attractive markets to the tourism industry. While literature on senior travel motivation is abundant, however, to the author’s knowledge, empirical studies that focus on examining Indonesian senior outbound travel behaviour is still rare. This study initiates a novel inquiry into the push and the pull motivational factors of Indonesian seniors when visiting destination in overseas. Questionnaires were used to collect data from 246 Indonesian seniors aged over 55 years who had travelled abroad. The results revealed three push factors of: 1) self-exploration; 2) relaxation; and 3) relationship enhancement; whereas five pull factors were found namely: 1) facilities and hygiene; 2) destination familiarity; 3) value for money and destination proximity; 4) local attractions; and 5) supporting travel facilities in host destination.

    Item Type: Conference or Workshop Item (Paper)
    Uncontrolled Keywords: Travel motivation, push factors, pull factors, senior travellers, Indonesians
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: Graduate Program > Economic Management
    Depositing User: Admin
    Date Deposited: 08 Jul 2017 22:37
    Last Modified: 11 Jul 2017 21:35
    URI: http://repository.petra.ac.id/id/eprint/17607

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