Attitudinal Explanation on Virtual Shopping Intention

Brahmana, Ritzky Karina M.R. and Brahmana, Rayenda Khresna (2014) Attitudinal Explanation on Virtual Shopping Intention. The Asian Journal of Technology Management (AJTM) , Vol 7 (No 1 (). update. ISSN 1978-6956

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    Virtual stores provide great efficiency in the retail value chain, and their existence has tremendously paved the way for electronic commerce. Understanding the intention of consumers to shop online in attitudinal perspective will provide important contribution to the area of e-commerce. This research proposes Task Technology Fit, Perceived Ease of Use (PEoU), and Perceived Usefulness (PU) as the factors that drive consumers#65533 intention. The results from our survey study of 310 online consumers in Indonesia indicate that TTF affects PEoU and PU significantly. Our hierarchical model also reports that PEoU is the mediating effect on the relationship between TTF and Intention. The resulting model explains a large portion of the factors that lead a user#65533s behavioural intention to use a virtual shop.

    Item Type: Article
    Uncontrolled Keywords: Attitudinal, Task Technology Fit, Perceived Ease of Use, Perceived Usefulness, Retail, Virtual Shopping Intention
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
    Divisions: Faculty of Economic > Marketing Management Program
    Depositing User: Admin
    Date Deposited: 09 Sep 2014 22:44
    Last Modified: 30 Jul 2015 21:36
    URI: http://repository.petra.ac.id/id/eprint/17694

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