Logo

WHY DO CUSTOMERS INTEND TO REPURCHASE LOW COST CARRIERS (LCCs) IN INDONESIA?

Andreani, Fransisca and DANURAHARDJA, MARIA ANGELINA STEPHANIE and PUTRI, ELIZABETH PAULINA DWI (2017) WHY DO CUSTOMERS INTEND TO REPURCHASE LOW COST CARRIERS (LCCs) IN INDONESIA? [UNSPECIFIED]

[img] PDF
Download (435Kb)

    Abstract

    This research is aimed to find new factors from internal and external factors affecting customer repurchase intention on Low Cost Carriers (LCCs) in Indonesia. Three hundred questionnaires were distributed to customers of LCCs in Indonesia and then processed with factor analysis using SPSS 24.0 program. The results show that there are five new factors resulted from internal and external factors affecting customers� repurchase intention on LCCs in Indonesia which are experiential factor, customer needs factor, practical factor, amusement factor and customer life-cycle factor.

    Item Type: UNSPECIFIED
    Additional Information: Versi online masih belum diterbitkan
    Uncontrolled Keywords: internal factors, external factors, customer behavior, repurchase intention, Low Cost Carriers (LCCs)
    Subjects: H Social Sciences > HE Transportation and Communications
    Divisions: Faculty of Economic > Hotel Management Program
    Depositing User: Admin
    Date Deposited: 12 Dec 2017 18:09
    Last Modified: 12 Jan 2018 16:22
    URI: http://repository.petra.ac.id/id/eprint/17708

    Actions (login required)

    View Item