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MARKETING ON POLITICS AND PUBLIC LEADERSHIP

Indahingwati, Asmara and Sutanto, Eddy Madiono and Purwanto, (2018) MARKETING ON POLITICS AND PUBLIC LEADERSHIP. JURNAL MANAJEMEN & KEWIRAUSAHAAN, 20 (1). 53 - 62. ISSN 1411 - 1438

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        Abstract

        This study examines the influence of political marketing and political will on public leadership and individual performance. The sample used is the people in Surabaya as many as 265 with a random sampling method. Amos 21 is used to test the indirect effect by using bootstrap test. The result of the research shows that political marketing and political will have a significant influence to the success of gaining public leadership, political marketing and marketing will have no significant effect on performance, and public le�a�dership has a significant effect on performance. For the indirect influence, political marketing and political will on individual performance are mediated by public leadership.

        Item Type: Article
        Additional Information: tanggal 04-05-2018 file full text dan cek plagiat diminta dirubah oleh Pak Eddy, dan persentase plagiat menjadi 12,5 dari yang sebelumnya 22
        Uncontrolled Keywords: Political marketing, political will, performance, public leadership.
        Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
        Divisions: Faculty of Economic > Business Management Program
        Depositing User: Admin
        Date Deposited: 17 Apr 2018 22:00
        Last Modified: 16 Jul 2019 06:02
        URI: http://repository.petra.ac.id/id/eprint/17802

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