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PENGARUH LOGISTICS SERVICE QUALITY TERHADAP CUSTOMER RETENTION DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA INDUSTRI EKSPEDISI LAUT DI SURABAYA

Japarianto, Edwin (2018) PENGARUH LOGISTICS SERVICE QUALITY TERHADAP CUSTOMER RETENTION DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA INDUSTRI EKSPEDISI LAUT DI SURABAYA. Jurnal Manajemen Pemasaran, 12 (1). pp. 25-32. ISSN 2597-615X

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    Abstract

    The purpose of this research aims to analyze the effects of Logistics Service Quality towards Customer Retention in Industri ekspedisi laut with Customer Satisfaction as intervening variable. This research was conducted by distributing questionnaires to 100 respondents which are customer of Industri ekspedisi laut who purchased on February 2017- August 2017. This research using logistics service quality, customer satisfaction and customer retention variable (the results showed: logistics service quality affect significantly related to customer retention; through customer satisfaction

    Item Type: Article
    Uncontrolled Keywords: Logistics service quality, customer satisfaction, customer retention
    Subjects: H Social Sciences > HF Commerce
    Divisions: Faculty of Economic > Marketing Management Program
    Depositing User: Admin
    Date Deposited: 07 May 2018 21:57
    Last Modified: 27 Jul 2018 16:59
    URI: http://repository.petra.ac.id/id/eprint/17877

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