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Exploring the Sustainable Shareholder Value of Corporate Social Responsibility Activities

Juniarti, (2018) Exploring the Sustainable Shareholder Value of Corporate Social Responsibility Activities. International Journal of Management and Applied Research, 5 (2). pp. 42-54. ISSN ISSN 2056-757X

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    Abstract

    This research aims to explore the long-term benefit of the consistent implementation of CSR activities in creating sustainable value for shareholders, based on the argumentation of a sustainability approach. The measurement of sustainable shareholder value uses an accounting-based and market-based approach. Since the benefit of CSR cannot be expected in the short-term but in the longer-term, this study requires that the companies should have implemented CSR for at least five years to be included in this research sample. These results support the argumentation of sustainability in which CSR has a positive association with the sustainable shareholder value using both accounting-based and market-based measurement. In addition, this research also uncovers that there is a difference association model of CSR and sustainable shareholder value between firms that have high social and environmental risk (high-profile companies) and firms that have low social and environmental risk (low-profile companies).

    Item Type: Article
    Uncontrolled Keywords: Corporate Social Responsibility, Sustainability, Indonesia, Sustainable Shareholder Value
    Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
    Divisions: Faculty of Economic > Accounting Department
    Depositing User: Admin
    Date Deposited: 04 Aug 2018 01:13
    Last Modified: 06 Sep 2018 18:06
    URI: http://repository.petra.ac.id/id/eprint/17951

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