Logo

The Effect of Brand Credibility on the Pricing of New and Remanufactured Short Life-cycle Product

San, Gan Shu and Wahjudi, Didik and Anggono, Juliana and Tanoto, Yopi Yusuf (2017) The Effect of Brand Credibility on the Pricing of New and Remanufactured Short Life-cycle Product. In: IEEE First International Conference on Computational and Mathematical Methods in Engineering and Tec, 20-12-2017 - 20-12-2017, Melbourne - Australia.

[img] PDF
Download (417Kb)
    [img] PDF
    Download (415Kb)
      [img]
      Preview
      PDF (peerreview)
      Download (1190Kb) | Preview

        Abstract

        Remanufacturing is one of the recovery process that has become significant among many attempts to mitigate the landfill exhaustion, especially from mountain of wastes that come from short life-cycle products disposal. However, remanufactured product are often perceived to have lower quality compared to the new one. There are misconception about remanufactured product and lack of knowledge about its characteristics. On the other hand, brand credibility is known to be able to increase product�s perceived quality, decrease perceived risk, and hence decrease price sensitivity. This paper investigates the effect of brand credibility on the pricing decision, to maximize the profit of the retailer and the manufacturer. We develop pricing decision model for new and remanufactured short life-cycle product in a closed-loop supply chain consists of a manufacturer and a retailer, where the manufacturer is a Stackleberg leader. We find that lower brand credibility would decrease the retail and wholesale prices of new and remanufactured products, but does not affect the sales volume significantly. Also, the speed of change of demand influences the optimum total profit, as well as the time boundaries

        Item Type: Conference or Workshop Item (Paper)
        Additional Information: Upload fullpaper hanya halaman pertama karena sedang diproses untuk masuk jurnal
        Uncontrolled Keywords: remanufacturing; short life-cycle product; pricing; brand credibility
        Subjects: T Technology > TA Engineering (General). Civil engineering (General)
        Divisions: Faculty of Industrial Technology > Mechanical Engineering Department
        Depositing User: Admin
        Date Deposited: 18 Feb 2018 01:34
        Last Modified: 15 Sep 2021 15:51
        URI: https://repository.petra.ac.id/id/eprint/18590

        Actions (login required)

        View Item