SUSANTO, SOFIAN ARIF and Anastasia, Njo (2019) Herding Behavior and Decision-Making within the Middle Class Residential Property Investments. Jurnal Akuntansi dan Keuangan, 21 (2). pp. 90-100. ISSN 1411-0288 print / 2338-8137 online
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Abstract
The main purpose of this study is to investigate the causality of the behavioral bias herding that was traced down to both social and normative influences. An experimental method was developed to test 125 participants studying finance. The experiment provides a total of 6 houses in which the participants were instructed to appraise to a value that meets their willingness to purchase. The subjects were treated with social and normative influences and their valuation shifts were observed. In total, three valuations were recorded, labeled initial, social, and normative valuations respectively. Our findings showed that the undergraduates were susceptible to both social and normative influences. However, further analysis showed that some external factors had a role in causing the herding behavior.
Item Type: | Article |
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Uncontrolled Keywords: | Behavior; herding; social influence; normative influence; information cascade |
Subjects: | H Social Sciences > HG Finance |
Divisions: | Faculty of Economic > Finance Management Program |
Depositing User: | Admin |
Date Deposited: | 02 Jan 2020 21:49 |
Last Modified: | 28 May 2022 11:33 |
URI: | https://repository.petra.ac.id/id/eprint/18804 |
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