ATMAJA, HALIM KUSUMA and Wijaya, Serli and Adiwijaya, Michael (2020) Website Quality Analysis as an Interactive Marketing Communication on Indonesia Halal Tourism Destination. In: THE 5th INTERNATIONAL CONFERENCE ON TOURISM, ECONOMICS, ACCOUNTING, MANAGEMENT, AND SOCIAL SCIENCE, 04-11-2020 - 04-11-2020, Denpasar - Indonesia.
![[img]](https://repository.petra.ac.id/style/images/fileicons/application_pdf.png) | PDF Download (187Kb) |
| PDF Download (1600Kb) |
Abstract
This research aims to analyze the effectiveness of Indonesia halal tourism website as an interactive marketing communication media employed by the goverment to attract abroad/international moslem tourists. Another purpose of this research is to investigate whether tourist website quality affects abroad/international moslems� intention to visit Indonesia. The research was conducted in qualitative approach of which data was gathered through focus group discussion (FGD) and online interview of 9 moslem informants. The assessment was based on literature research done by the researchers on 8 dimensions of halal tourism website. The result of this study revealed that Indonesia halal tourism website is perceived by the informants to still have many drawbacks and therefore can�t be yet declared as an ideal halal website. The finding contributes recommendation of more effective marketing communication to enhance halal tourism website quality to be more competitive.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Halal tourism, halal tourism website, visit intent, Indonesia |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Graduate Program > Economic Management |
| Depositing User: | Admin |
| Date Deposited: | 02 Dec 2020 05:51 |
| Last Modified: | 24 Sep 2021 04:03 |
| URI: | https://repository.petra.ac.id/id/eprint/19314 |
Actions (login required)
| View Item |
