Repurchase Intention pada Korean Skincare Product di Surabaya

Kempa, Sesilya and GOTAMI, ERIKA (2020) Repurchase Intention pada Korean Skincare Product di Surabaya. Bisnis Perspektif, 11 (2). pp. 91-103. ISSN 1979-4932

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Abstract

This study aims to determine whether or not the influence of country of origin image and perceived value on repurchase intention with word of mouth as an intervening variable on Korean skincare products in Surabaya. The type of research used is quantitative research. The population in this study were people in Surabaya who had used and purchased korean skincare products of the same type at least 3 (three) times and the samples used in this study were 100 people. This study uses Partial Least Square (PLS). The results showed that the country of origin image had an effect on word of mouth and repurchase intention, perceived value had an effect on word of mouth and repurchase intention, and word of mouth had an effect on repurchase intention. Word of mouth is proven to mediate the effect of country of origin image and perceived value on repurchase intention.

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