Andilas, Devi Destiani and FEBRINA, ELYTA and WIJAYANTI, SHERLYANA (2019) THE IMPACT OF E-WOM INSTAGRAM TO TOURISTS INTENTION TO VISIT THEMATIC CAFE IN BALI THROUGH DESTINATION IMAGE AS INTERVENING VARIABLE. International Journal of Multidisciplinary Educational Research, 8 (8(7)). pp. 38-45. ISSN 2277-7881
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Abstract
The aim of this research is to determine the impact of e-WOM Instagram on tourist intention to visit thematic cafe in Bali through destination image as intervening variable. This is a causal study with experimental methods and quantitative approaches. Experiments were carried out on 50 respondents who actively use Instagram as a reference source for traveling. The collected data is processed by the Partial Least Square (PLS) method using Smart PLS software. The findings reveal that e-WOM Instagram affect tourist intention to visit thematic cafn Bali significantly through destination image. The destination image act as a perfect mediator, because there is no direct effect of e-WOM Instagram to tourist intention to visit thematic cafn Bali.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | E-WOM, Thematic CafDestination Image, Tourist Intention. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economic > Tourism & Leisure Management Program |
| Depositing User: | Admin |
| Date Deposited: | 12 Sep 2019 14:54 |
| Last Modified: | 28 May 2022 11:23 |
| URI: | https://repository.petra.ac.id/id/eprint/19440 |
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