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Small and medium‑sized enterprises’ contribution in digital technology

Bagale, Girish Santosh and Vandadi, Venkata Ramana and Singh, Deepmala and Sharma, Dilip Kumar and Garlapati, Durga Venkata Kusuma and Bommisetti, Ravi Kumar and Gupta, Ravi Kumar and Setiawan, Roy and Subramaniyaswamy, V. and Sengan, Sudhakar (2021) Small and medium‑sized enterprises’ contribution in digital technology. [UNSPECIFIED]

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      Abstract

      Researchers have mentioned the importance of digitization in improving efficiency and productivity in Small and Medium Enterprises (SME). Fortunately, there is no proof that Digitization can be used to deal with the outcome of severe incidents like COVID-19. The research paper suggested that the increased rate of SMEs has increased significantly. This was entirely due to the advent of Digital Technology (DT). In this way, both product and the process become more automated in digitalization, resulting in increased quality and demand. Considering the high scope for higher development, Indias SME sector still has much space for new digital technologies to be integrated. This paper addresses the main scenario of SMEs in India and their benefit in GDP. Also, the research includes a brief analysis of CRM applications and digital payment options in SMEs.

      Item Type: UNSPECIFIED
      Uncontrolled Keywords: SME · COVID-19 · Digitization · Customer relationship management
      Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
      Divisions: Faculty of Economic > Business Management Program
      Depositing User: Admin
      Date Deposited: 25 Aug 2021 17:31
      Last Modified: 10 Sep 2021 04:33
      URI: https://repository.petra.ac.id/id/eprint/19668

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