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Pengaruh brand predictability, brand liking, brand competence, brand reputation, dan trust in company terhadap kepercayaan merek (trust in brand) pada konsumen Indomie di Surabaya

Andrianto, Thomas and Kurniawan, Erick (2009) Pengaruh brand predictability, brand liking, brand competence, brand reputation, dan trust in company terhadap kepercayaan merek (trust in brand) pada konsumen Indomie di Surabaya. Bachelor thesis, Petra Christian University.

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Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh brand predictability, brand liking, brand competence, brand reputation dan trust in company terhadap kepercayaan merek (trust in brand) pada konsumen Indomie di Surabaya. Hasil penelitian menunjukkan bahwa variabel brand predictability (X1), brand liking (X2), brand competence (X3), brand reputation (X4) dan trust in company (X5) berpengaruh signifikan terhadap trust in brand (Y) karena memiliki nilai Fhitung = 110,069 > Ftabel = 2,26.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: brand predictability, brand liking, brand competence, brand reputation, trust, company
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 31 Mar 2011 17:05
URI: http://repository.petra.ac.id/id/eprint/2474

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