Factors influencing Ciputra golf member's repeat buying intention

Tanjung, Wenny and , Lisiani (2009) Factors influencing Ciputra golf member's repeat buying intention. Bachelor thesis, Petra Christian University.

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This Thesis examines what factors influence the repeat buying intention of Ciputra Golf member's. The analysis technique that used in this thesis is multiple regression analysis in order to identify the significance influences of marketing mix factor (product, price, promotion, and place, consumer characteristics (cuhural, social, and personal), and consumer psychological towards Ciputra Golf member behavior as measured by intention to renew membership. Using quantitative approach, the research involving nominal and interval types of data that are collected through distributing questionnaires covering 100 respondents with sampling method of non-probability purposive judgement sampling. To determine the total sampling size, the writers used slovin formula with 10% margin of errors. After analysis done, it can be concluded that marketing mix factor, consumer characteristic, and consumer psychological all together influence the consumer repeat buying intention. The result shown that product and promotion from marketing mix factor and consumer psychological are significantly influence the consumer repeat buying intention. However, the most dominant factor is consumer psychological. The marketing mix, consumer chaaracteristics, characteristics, and consumer psychological explains only 45.3% of the phenomenon, while 54.7% is explained by others factors

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: consumer buying intention, golf, marketing mix, consumer characteristic, consumer psychological
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 25 Apr 2011 10:26
URI: http://repository.petra.ac.id/id/eprint/2642

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