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Analyzing Factors that affect people to buy house in PT. ABC

Hans, Michael (2009) Analyzing Factors that affect people to buy house in PT. ABC. Bachelor thesis, Petra Christian University.

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Abstract

This Final Assignment Report examines what factors influence people to buy house in PT. ABC. In the research, the writers employ factor analysis as the analytical tool to fund out which factor that really affect people to buy house in PT. ABC. Using quantitative approach, the research interval types of data that arc collected through distributing questionnaires covering 100 respondents. After analysis done, it can be concluded that There are 11 new factors developed in the factor analysis stage such as:Financial condition, Motivation, Parental relation, Knowledge, Socio-cultural, Family background, Lifestyle, Past condition, Initial impression, Spouse, and Attitude.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: consumer behavior determinant, house, factor,
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 31 Mar 2011 16:48
URI: http://repository.petra.ac.id/id/eprint/2666

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