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The Credibility of BINO's contact personnel and its influence towards the business-to-business relationship with modern retailers in Jabodetabek area

Hariputra, Hueyna (2008) The Credibility of BINO's contact personnel and its influence towards the business-to-business relationship with modern retailers in Jabodetabek area. Bachelor thesis, Petra Christian University.

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Abstract

This research is a part of the author's main job in BIN0 related to the modern retailers. It is designed to find the relationship between the expertise, the trustworthiness, and the likability of BINO's contact personnel toward the customers' perception about the company's credibility. In addition, the relationship between the customers' trust and dependence to BINO toward their relationship orientation with BINO is also revealed. Questionnaires were distributed among 81 modern retailers' supervisors in Jabodetabek area. After the data was evaluated using Multiple Regression, it is found that the likability of BINO's contact personnel are significant factors that affect the customers' perception about the company's credibility, while the expertise and the trustworthiness factors are not. Besides, it is proven that both the trust and the dependence of the customers to BINO affect the relationship strength between firms.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: contact personnel, credibility, business-to-business relationship
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 02 May 2011 10:13
URI: http://repository.petra.ac.id/id/eprint/314

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