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How to improve the image of Indonesia in order to ensure The Netherlands tourists that Indonesia is still eligible for leisure attraction

Tjong, Carolin (2005) How to improve the image of Indonesia in order to ensure The Netherlands tourists that Indonesia is still eligible for leisure attraction. Bachelor thesis, Petra Christian University.

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Abstract

Indonesian tourism was chosen to be the topic that could be interesting to be analyzed as in the late years; the country image has been decreasing due to bombing issues, terrorism issues and economic crisis. Besides, based on the data that the writer had obtained, the numbers of Dutch tourists were decreasing slightly higher than the other European countries. Some research, including primary and secondary research, had been done to reach the most accurate result. The aim of the research is to show whether or not any relation between the decrease on numbers of Dutch tourists and the negative issues towards Indonesia. The result showed that most of the respondents who had never been to Indonesia were less interested to visit Indonesia due to the negative image that the country possessed. Realizing this finding, the writer had some suggestions which were related to building new positioning and renewing marketing strategy to establish positive image and attract more Dutch tourist or even international tourist visiting Indonesia in future years.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: image management, customer satisfaction, segmenting, targeting, positioning, customer loyalty
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 30 Mar 2011 12:58
URI: http://repository.petra.ac.id/id/eprint/6785

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