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The Correlation between the dominant factors forming the relationship performance between PT Adiprima Suraprinta and the customers

Mulja, Ronny (2005) The Correlation between the dominant factors forming the relationship performance between PT Adiprima Suraprinta and the customers. Bachelor thesis, Petra Christian University.

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Abstract

This research study is purposed mainly to observe the significance of each different factor that may affect the performance of a relationship between a? supplier and its customers. Nowadays, suppliers of both products and services are required to build good relationships with their customers so that they may gain customers? trusts, which in the end may result in their survivals within the range of global market. The study is conducted by using quantitative analysis in the form of survey distributed to PT. Adiprima Suraprinta as the focus supplier and its customers. Through four methodologies of simple linear regression, frequency, correlation, and t-test, this research study proposes to measure how significant the relationship is performed by using variables of company size, relationship duration, trust, commitment, and transaction-specific assets. Likewise, the unexpected analysis results are expected to trigger the intention to investigate what causes the results to take place.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: company size, relationship duration, trust, commitment, transaction-specific assets, relationship performance, PT Adiprima Suraprinta, customers
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 30 Mar 2011 12:58
URI: http://repository.petra.ac.id/id/eprint/6786

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