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Functions, forms, and types of adjectives in kids-products advertisement in family circle magazine

Octavia, Henny (2002) Functions, forms, and types of adjectives in kids-products advertisement in family circle magazine. Bachelor thesis, Petra Christian University.

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Abstract

This thesis is an analysis of adjectives in kids-products advertisements on Family Circle magazine. The writer chooses this topic because she thinks that adjectives may be applied in various ways as seen in the advertisements, to serve the needs of language users in communication This condition encourages her to observe further about functions of adjectives, forms of adjectives, and types of adjectives in those advertisement. To analyze the data, the writer uses theory from Quirk et al(1987) and Murphy (1 987). Then, for the concept of advertisement, she uses theory from Lane and Russell (2001), and also Bovee and Arens (1986). In getting the data, the writer identifies kids-products advertisements which were printed on Family Circle magazine. She uses all kids-products advertisements. Then, she identifies the adjectives in those advertisements as the data to be observed. Next, after analyzing the data the writer found that most adjectives have attributive functions, positive degrees, and opinion styles. The other function which is used is predicative. The writer also found comparative adjectives in a very limited amount. Last, she finds four fact adjectives out of ninety one adjectives. Finally, the writer conclude that adjectives should be applied in kids-products advertisements to give clear pictures.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: english, language. grammar, discourse, analysis, advertise, magazine
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 30 Mar 2011 12:25
URI: http://repository.petra.ac.id/id/eprint/6996

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