The effect of AFTA to Honda Indonesia in Competitive Market

Yusuf, Hendrie and Darsono, Honggy (2004) The effect of AFTA to Honda Indonesia in Competitive Market. Bachelor thesis, Petra Christian University.

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This Final Assignment Report is about the effect of the implementation of AFTA which are going to have a great impact on Indonesia?s automobile industry or to Honda on particular. The implementation of AFTA is expected to have an impact on several factors in the car industry of Indonesia, not only that it will change the price of cars but it will also lead to an increase of competition. Increase in rivalry will force the players in the automobile industry to be more aggressive in winning the customers. Now the question is whether Honda Indonesia already prepared for such kind of competition. This is the question that will be answered in this FAR Effective marketing and promotion strategies will be needed, and not only that, the quality of Human Resources will also need to be trained in order to understand the market demand and characteristics better, in that way customers satisfaction will be met.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: AFTA, automobile industry, honda indonesia
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 30 Mar 2011 11:54
URI: http://repository.petra.ac.id/id/eprint/7293

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