The Influence of local life style to marketing strategy in Hu's Garden Restaurant

Wijaya, Robin Ardianto and , Feiyanto (2005) The Influence of local life style to marketing strategy in Hu's Garden Restaurant. Bachelor thesis, Petra Christian University.

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Selling the Chinese Food in the Netherlands represents the main problem faced by Hu?s Garden Restaurant. As in the core concepts market determine their needs, wants and demands. That needs wants and demands will be responded by making the products, and later will determine the value satisfaction, and quality. Considering the needs and wants of the market will also determine the marketing strategy. First we need to get the information about that. In order to get that kind of information, we should know who our customers are. Knowing our customer include what kind of buying behavior they have. Buying behavior have many different factors, such as cultural factor, social factor, personal factor and psychological factor. And our dissertation is going to make a research of marketing strategy through the local lifestyle. And as a measuring instrument we will used VALS II Analysis.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: life style, psychographics, marketing strategy
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 06 Apr 2011 14:31
URI: http://repository.petra.ac.id/id/eprint/7453

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