The Tendency of consumer behaviour of choosing Parkheuvel menu

Santoso, Saimen (2003) The Tendency of consumer behaviour of choosing Parkheuvel menu. Bachelor thesis, Petra Christian University.

Abstract

This report is going to discuss about consumer behaviour in Parkheuvel restaurant. It is very necessary to put the matter into the surface because if we run service industry especially in Horeca ( Hotel, restaurant, andcafe ) we have to know exactly our customers in order to stay and survive in rail of competition. Many things have been done to attrack customers, for example: maintaining the quality of the products, offering various menus at reasonable prices, designing the restaurants in a comfortable atmosphere, and maybe also with promotion. Parkheuvel restaurant stresses in its various menu. There is a phenomenon that all of the set menus in Parkheuvel constantly are being modified in certain periods of time, but still there is a tendency of people choosing Parkheuvel menu. The problem statement of the research is: Why the guests tend to choose Parkheuvel menu? Some research questions have been made to find an answer to this problem statement. The methodologies that will be used are literatur study which needed to find out what other authors had to say about consumer behaviour, interviewing, and observing. By doing all the methodology, it will arrive to answers all the answers of the research questions and problem statement.

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