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The Influence of factors affecting repeat buying intention (a study of APLI label office product in Jakarta)

Saputra, Evelyn Farida (2006) The Influence of factors affecting repeat buying intention (a study of APLI label office product in Jakarta). Bachelor thesis, Petra Christian University.

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Abstract

An International brand, APLI label office product entered Indonesian market as a premium product. Cooperate with the local company to market in any channel; force them to always create the best way to get close to the customer. This research uses quantitative data to analyze the problems using SEM from the AMOS statistic software package. The result shows that advertising and selling promotion give the biggest contribution to the repeat buying intention, means that the company should pay more attention to that important factor. To have more detail information, the readers are welcome to read this report, and the writer hopes this FAR could give useful contribution for any parties who concerns about the essential thing in the marketing world.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: repeat buying intention, brand image, brand preference, advertising and selling promotion, SEM
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 29 Mar 2011 21:01
URI: http://repository.petra.ac.id/id/eprint/8347

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