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The Relationship of direct - moderated variables and customer satisfaction to customer loyalty in real estate industry of PT Ciputra Surya Tbk (Citraraya Surabaya)

Indriani, Nita (2006) The Relationship of direct - moderated variables and customer satisfaction to customer loyalty in real estate industry of PT Ciputra Surya Tbk (Citraraya Surabaya). Bachelor thesis, Petra Christian University.

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Abstract

This research is analyzing the relationship of Direct - Moderated Variables and Customer Satisfaction to Customer Loyalty level of a brand in the real estate industry. The population of the research is the customer of PT Ciputra Surya Tbk. The analysis tool is regression model of SPSS version 12.0. The result is there is significant relationship among those variables, and the Direct - Moderated variables are having stronger relationship to Customer Loyalty rather than Customer Satisfaction itself.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: customer loyalty, direct variables, moderated variables, customer satisfaction, pt ciputra surya tbk (citraraya surabaya)
Subjects: UNSPECIFIED
Divisions: UNSPECIFIED
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 29 Mar 2011 20:59
URI: http://repository.petra.ac.id/id/eprint/8352

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