The analysis of cultural background of the customer in choosing Anak Depok Restaurant as a place for dining.

Wibowo, Filia Kurniawati (2001) The analysis of cultural background of the customer in choosing Anak Depok Restaurant as a place for dining. Bachelor thesis, Petra Christian University.

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The content of this research is divided into several chapters. Chapter one is the explanation about ANAK DEPOK, the history, the facilities, the location and so on. This introduction of the restaurant is important because the whole research is including many aspects of the restaurant itself Chapter two is the basic knowledge and theory for this research, which is collected from some literature. The explanation of cultural background, the main part of cultural background which influences individual to respond in different situation, to behave, to think, and to choose something. Cultural background is defined as the explanation of social condition of individual with identity and personality. Everyone has his or her own cultural background, it depends on his or her childhood, environment where he lives, experience that he has, his work or activity everyday. In this chapter, there is definition about meal experience which is any feeling that customers feel tangible and intangible series of events in a restaurant. The reasons why people go to the restaurant for specific reason or only pleasure, type of the customers, which all of this are related to individual?s background. In chapter three, the methodology of the research study will be explained in detail. Since the research is including human assumption, the writer used qualitative research method. Beside observation, the tool which the writer used here is questionnaires. The contains of that are about guest connection to Indonesia or not, why they like go to ANAK DEPOK, their opinion about restaurant, etc. In chapter four, my analysis during the research will be explained The analysis is from the result of the questionnaire and literature application. Many guests in this restaurant come regularly to enjoy their meal experience. They come regularly because they found their meal experience here is always nice. They satisfied with the service, the taste of the food, the staff which all of this make them to return based on their previous visit So far this restaurant have satisfied their guests, but the management of the restaurant can not stay on this stage. The restaurant has to reach new customers beside maintaining the present customers. There are things that can be done to improve the service and the management of the restaurant like: - Check the guest?s wishes periodically. It is essential to know what they think bout the restaurant and then the management can make improvement in certain things needed. - Considering that many guests who come here are regular guests and most of them in middle up age, therefore the management need to make more intere s ti ng advertisement to reach new customers.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: costumer, restaurant, management, research
Depositing User: Admin
Date Deposited: 23 Mar 2011 18:48
Last Modified: 12 Apr 2011 15:06
URI: http://repository.petra.ac.id/id/eprint/882

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