Analysis of factors that affecting customers buying decision toward City of Tomorrow mall units

Hartanto, Hendri and Halim, Raymond (2007) Analysis of factors that affecting customers buying decision toward City of Tomorrow mall units. Bachelor thesis, Petra Christian University.

Abstract

City Of Tomorrow mall is the first mall in super block concept in Surabaya, Located in Circle of Waru in South Surabaya. The Mall is developed by Coldwell Banker Capital and sponsored by Lippo Karawaci. The mall units are sold over 60%. There are several factors that influencing customer buying decision. Therefore the writers are researching the most significant factors that influencing the customer buying decision. From the primary and secondary data and information, the writers could know about mall buyers and researching about the factors that influencing customer buying decision toward city of tomorrow mall. ln this final thesis, the writers are attempting to find out the most significant factors that influencing customer buying decision toward city of tomorrow mall units. The writer uses exploratory research, non probability sampling, and SPSS version 15.0 for analyzing the research. The results of the research revealed that external placing and internal placing factors and promotional tools and mortgages payment method is the most influential factors. Then actually the products, price, business cycle, demography, interest rates and mortgages rates are less significant or not considered as most influential factors for the customer in buying decision toward city of tomorrow mall unit.

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