Strategies generates by ABC to win in domestic and global competition

Kumiawati, Elizabeth Yovita (2004) Strategies generates by ABC to win in domestic and global competition. Bachelor thesis, Petra Christian University.

Abstract

In today electronic competition ABC is facing with the challenge to compete with international brand. There is also challenge for PT. SKM as the sole agent of ABC product to strengthen their domestic market share in this tough competition. ABC as the domestic manufacturer, which want to expand their market internationally they have to be more proactive in order to gain their competitiveness. In term of gathering information, the data, and relevant theory process, the writer use both of primary and secondary data research method. The primary data which are used by the writers is interview. The secondary data got by the writer comes from article in the intemet, company?s consultant, textbook and alike. ABC has to concern three problems in terms of winning domestic and global competition. First they have to pay attention to the recent change of new trend in retailing. Second, find the best marketing strategy to be implemented while they try to penetrate Thailand markets. Third, learns fiom the previous failure of expanding market trough find the best expansion strategies. ABC has implement and fmd the best marketing strategies can be implemented both in domestic and global market. By doing so, they also have to choose the best expansion strategies should be implement to expand the market.

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