The Analysis of marketing strategy in Parkheuvel restaurant

Kurniawan, Oktavianus (2004) The Analysis of marketing strategy in Parkheuvel restaurant. Bachelor thesis, Petra Christian University.

Abstract

Marketing is the key to promote a product. As we know and learn, to be able to market a product, promotion is necessarily needed. Many companies usually give information about their product to their market, by television, radio, brochure, etc. What we are going to learn are some points that can be used as promotion media for our company. In this case is a Restaurant Parkheuvel, by keeping the quality of service and product (dishes) .Restaurant Parkheuvel also keep the quality by developing their own employee skills. These ways in fact create a self promotion to its market. Customers who have consumed the products will create a self promotion called mouth to mouth promotion. This pattern create self market, guest loyalty and costless, than using other method of promotion.

Actions (login required)