Items where Author is "Proboyo, Adelina"

BENITA, ELVIRA and TEGUH, GERALDY PRATAMA and Proboyo, Adelina (2023) The Moderation Role of Subjective Norm on Apple iPhone Purchase Intention: A Study on Generation Z Consumers in Indonesia. [UNSPECIFIED]

HUTAMA, MONICA JOAN and ANJANI, ISABELLA and Proboyo, Adelina (2023) EFFECTIVITY OF SOCIAL MEDIA MARKETING ACTIVITIES ON PURCHASE INTENTION WITH CUSTOMER RELATIONSHIP AS THE MEDIATING VARIABLE: A STUDY ON H&M IN INDONESIA. In: Petra International Business and Accounting Conference 2023 (PIBACC 2023), 21-11-2023 - 21-11-2023, Surabaya - Indonesia.

EFFENDI, FEBE SURYA and LUHANA, WINDY FRESHIA and Proboyo, Adelina (2023) The Impact of Brand Romance Dimensions on Brand Loyalty: A Study on Uniqlo Indonesia. International Journal of Organizational Behavior and Policy, 2 (2). pp. 97-106. ISSN 2961-9548

SADLI, THOMAS and HARTONO, VINCENTIUS CHRISTIANTO and Proboyo, Adelina (2022) The Mediation Role of Purchase Intention on The Relationship Between Social Media Marketing, Brand Image, and Brand Loyalty: A Case Study of J&T Express Indonesia. [UNSPECIFIED]

Soetanto, Tessa Vanina and Proboyo, Adelina (2021) The Indirect Effect of Computer Self-Efficacy of E-Commerce Users on Intention to Use. [UNSPECIFIED]

Proboyo, Adelina and KUSUMA, BRAM IMANTAKA (2019) The Impact of Product Attributes, Price, Place, Advertising, and Sales Promotion: A Case of Kids Shampoo in Indonesia. International Journal of Business Studies, 2 (2). pp. 59-70. ISSN 2621-6426

Proboyo, Adelina and Ricky, (2015) INFLUENTIAL FACTORS IN CHOOSING HIGHER EDUCATION INSTITUTION: A CASE STUDY OF A PRIVATE UNIVERSITY IN SURABAYA. Jurnal Manajemen Pemasaran, 9 (1). pp. 1-7. ISSN 1907-235X

Tandung, Juliana Caesaria and Proboyo, Adelina (2015) Employee Satisfaction, Quality of Customer Interaction, Customer Satisfaction: Its Relationship in an Educational Context. INSAN Media Psikologi, 15 (2). pp. 120-125. ISSN 1411-2671

Proboyo, Adelina (2009) Exporting shrimp to United states by PT. XYZ - a comparative study in trading to three different states: California, New Jersey, and Florida. Bachelor thesis, Petra Christian University.